How many times have you opened up your laptop to tell your story - but before you've written a single word - you've slammed down the lid in sheer frustration?
You're not alone
My clients often tell me they've been wrestling with their Origin Story for months (or even years). They know that storytelling is one of the best ways to build lasting relationships and deep connections with their audience.
But when it comes to getting it down on email, social media, or even their About Me page...they have NO IDEA where to start.
...They worry that nobody actually cares about their Origin Story
...They fear that their story sounds just like everyone else's and leaves their prospects feeling 'meh'
...And they don't know how to write their story so it grabs attention for all the right reasons
So they give up on their Origin Story and go back to marketing the only way they know how. Which is why most of the marketing you see is made up of obnoxious promos we spend our lives trying to BLOCK.
But here's the thing...it doesn't have to be that way.
I know because I've been there too.